Public Relations (PR) is one of the most essential communication tools a company can implement. PR extends your reach and impact into the marketplace directly and virally. It allows you to expand awareness and imprint your brand story & philosophy while educating consumers of the unique benefits your products, services, or initiatives offer. In other words Public Relations, when done right, is a powerful combination of the art of communication, marketing, image building, and visibility.
Our PR PowerMatrix experts evaluate your brand message, products, or services, and/or initiative with a proprietary system of market research and psycho-situational analysis. Once data is collected and challenges identified, public relations strategies are designed to meet your goals and objectives.
Techniques may vary from campaign to campaign but some of the standard PR outlets used are: press releases, press kits, satellite feeds, pod casts, web casts, wire service distribution of information, mobile marketing, guest appearances, media interviews, celebrity endorsements, videos and internet placement, and building partnerships, affiliations and community relationships.
Additional Examples of PR:
Public relations is an often overlooked marketing component. . . a component that can generate sales, build a brand legacy, establish you as a leader in your industry and achieve massive results.
- Publicity Events
- Talk Shows
- Keynote Speeches
- Feature Stories
- Entertainment product placement (television, events, celebrity)
- Product Launch
- Press Conferences
- Media Seminars